:::::::::::::::::::::::::::::::::::::::TEA WORLD FESTIVAL 2007::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
  Outline of the show
  Status of Tea Industry
  Vision of TeaWorld
  Marketing Plan
  Concurrent Event
 
 
 
:::::::::::::::::::::::::::::::::::::::Ƽ¿ùµå Æä½ºÆ¼¹ú 2007::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
 
 
 
 
 
 
 
   
     
  (1) Professional Journals

  Tea&People, Coffee&Tea, Cookand, Crart, Tea economic information,
O-cha Magazine, China Tea Circulation Society manazie etc..


(2) Newspaper

  Local newspaper, Food newspaper, Food&Beverage newspaper, Cosmetic newspaper, China Tea newspaper, O-Cha new.

 


(3) Radio commercials

  2 major national broadcasting companies will be selected among KBS, MBC and SBS for nationwide radio commercials.

 


(4) Online Advertisement

  Official web-site : www.teanews.com
Disseminate ads on relevant online community sites, cafes and blogs
Link trackers on relevant web-sites http//blog.naver.com/teanews,
http//town.cyworld.com/teaworld.

 


(5) Outdoor Advertisement

  Pedestrian bridge facade - 10 major spots in Seoul
Promotional Tower
Wide-screen Ad

 


(6) Direct Mailing

  Brochure, leaflet, newsletter, invitations, posters

 


(7) Other Marketing Activities

  Telemarketing, e-mail marketing

 


(8) Marketing through Worldwide Tea Festival

  China ß²ÒÑÍïïïÚÏÕÂüå( 2006.08.11~15)
China Coffee&Tea ( 2006.10.25~27)
China Tea Expo ( 2006.10.27~30)
Taipei ÏÐð·ó±ÚÏÕÂüå ( 2006.11.21~25)
Japan Foodex Japan( 2007.03)
China Ç×ÁÖÂ÷¹Ú¶÷ȸ( 2007.05)

 



 
     
 
 
     
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